The continent’s largest Coke bottler Coca-Cola Beverages Africa (CCBA), has appointed Mr Jacques Vermeulen, a 23-year veteran of the soda giant as its new CEO.
Vermeulen whose appointment took eff3ct December 1, replaced the outgoing CEO Doug Jackson, who had spent 35 years with the Coca-Cola Company.
Vermeulen was until his new position, the Managing Director of CCBA’s International Division, which covers all of the soft drinks company’s African operations outside South Africa, since July 2016. He first joined the Coca-Cola system in 1995.
Speaking on the new appointment, Phil Gutsche, CCBA Chairman and controlling shareholder of Coca-Cola SABCO, said “Jacques brings his strong leadership and exceptional experience in this role. His appointment serves as evidence of effective succession planning and the development of our internal talent pipeline,”
“Jacques experience in leading successful businesses in Africa, and the strong relationship he has with our franchise partners. The Coca-Cola Company will be invaluable in driving growth and expanding CCBA’s footprint throughout Sub-Saharan Africa,” he added.
CCBA was initially formed in 2014 by the combination of SABMiller’s non-alcoholic beverage business in Africa with the Coca-Cola Company’s South African business operation and Coca-Cola SABCO, a Southern Africa franchise owner of Coca-Cola. When SABMiller was acquired by AB InBev in 2016, the brewer temporarily took ownership of the 54.5% stake formerly held by SABMiller.
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